Moshe Kahlon spent his first days leading the Finance Ministry preparing a list of reforms he says will help the everyday Israeli by increasing competition.

“My world view says the individual is at the center. The economy is there to serve the individual,” he said Monday after his first staff meetings at the Treasury as Finance Minister.

There are plans ready-to-go to address lack of competition, he said.

“If we manage to advance 15 percent of them, the economic situation in the country will improve,” he said. “Needless to say, but we are committed to growth, we are committed to increasing the size of the pie, to helping business and benefiting the citizens of Israel.”